The Central West Coast chapter of the Florida Public Relations Association (CWC-FPRA) recently embraced an exciting opportunity to globalize its pro-bono program, Mission Mavericks.
 
Facilitated by Caldwell Trust Company and Sheryl Vieira, Vice President of Communications and Marketing, this initiative invited members of Mission Mavericks to consult with a guest from Tanzania overseeing a conservation and wildlife center. This collaboration perfectly aligns with CWC-FPRA’s mission and enhances the Mission Mavericks program, providing tailored PR and marketing services that transcend borders to foster cross-cultural relationships and impact diverse markets positively.
 
Our recent milestone includes a fruitful partnership with Jumanne K. Masonda, the owner of Sable Wildlife Training Centre Ltd in Tanzania. This collaboration allowed our members – Hunter Carpenter, Jodel Velarde, and Nate Sweetman – to gain valuable experience in international marketing and communication strategies. Through our consultation, we provided pro-bono guidance aimed at enhancing the center’s domestic and international outreach.
 
“Our partnership with Sable Wildlife Training Centre in Tanzania through Mission Mavericks has been truly transformative. Not only does this collaboration reflect our dedication to fostering cross-cultural relationships, but it also provides invaluable learning experiences for our team members. By prioritizing cultural sensitivity, local market insights, and global brand positioning, we’re not just implementing communication strategies; we’re building meaningful connections that transcend boundaries. This journey underscores our commitment to ongoing learning and cross-cultural engagement, empowering us to excel as PR professionals with a holistic global perspective.” – Sheryl Vieira, VP of Marketing & Communications, Caldwell Trust Company, Immediate Past President and Board Member, CWC-FPRA.
 
Key areas of focus during our collaboration included:
 

• Cultural Sensitivity: Crafting messaging and strategies that respect cultural nuances and resonate with diverse audiences.
• Local Market Expertise: Offering insights aligned with unique market dynamics, audience preferences, and regulatory environments.
• Global Brand Positioning: Developing strategies to elevate the center’s brand reputation and visibility globally.
• Multilingual Communication: Supporting multilingual communication needs for effective outreach.
• Website Optimization: Providing recommendations to enhance the center’s website for international engagement.
• Social Media Engagement: Leveraging social platforms to amplify brand messaging globally.
   
  Sable Wildlife Training Centre Ltd is renowned for its commitment to excellence in educational programs and travel solutions, earning recognition as a preferred destination for both academic and leisure purposes.
   
  During Mr. Masonda’s visit to the US, he engaged with various organizations to share and exchange knowledge about tourism and environmental initiatives. Such organizations included Visit Sarasota, USF School of Hospitality and Tourism Management, and Mote Marine Laboratory & Aquarium, among others.
   
  Congrats sana Mr Masonda
  Hongera Masonda.
  Congratulation Sir J masonda (Founder and owner of sable wildlife training college)